This latest India-specific Tinder advertisement is doing rounds on the internet for a couple of days now. This App has witnessed a constant struggle with its hook-up tag all thanks to the here and gone, swipe-left-swipe-right mode of selecting potential matches, But, now it is looking to re-brand itself with the stamp of parental approval by showing a mother “swiping right” on her daughter’s choice.
Tinder posted on Facebook: “The people we meet and the connections we forge change our lives. Tinder is how everyone today meets new, like-minded people around them and people who become friends, lovers, mentors, acquaintances, partners, movie-buddies or soulmates. #SwipeRight to a world of possibilities.”
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This video surely gives a glimpse of this new norm and making people meet the Sanskari way 😉