Social media and its power can be seen at work once again. Kalyan Jewellers has initiated withdrawal of its advertisement featuring its brand ambassador Aishwarya Rai Bachchan, after it hit ‘racist’ controversy.
Certain unanswered questions: Is the actor to be blamed, as the final creative was a product of photoshop. Should the brand positioning be questioned? How many of us actually noticed the ‘racist’ element? Well, the twitterati was quite convinced…take a look how?
— Allister D’Souza (@Allister_Dz) April 23, 2015
— News in Summary (@news_in_summary) April 22, 2015
— Tinku Ray (@tinkuray) April 23, 2015