Social media and its power can be seen at work once again. Kalyan Jewellers has initiated withdrawal of its advertisement featuring its brand ambassador Aishwarya Rai Bachchan, after it hit ‘racist’ controversy.
Certain unanswered questions: Is the actor to be blamed, as the final creative was a product of photoshop. Should the brand positioning be questioned? How many of us actually noticed the ‘racist’ element? Well, the twitterati was quite convinced…take a look how?
#Aishwarya Rai #Bachchan smile, shoot & get paid. How about a moment spent on vetting the ad? http://t.co/egF7lUSxP0 via @moviesndtv
— Allister D’Souza (@Allister_Dz) April 23, 2015
Is the #KalyanJewellers ad featuring #Aishwarya Rai really ‘racist’? http://t.co/cW1uAzlBxs #AishwaryaRaiBachchan pic.twitter.com/TdYgwD24mH — Nation Wants To Know (@whatnationwants) April 22, 2015
Child rights activists slam #Aishwarya Rai for ‘racist’ ad http://t.co/X7tvfOHspc #ZippedNews http://t.co/q1K9NtqCaU
— News in Summary (@news_in_summary) April 22, 2015
#Bollywood‘s #Aishwarya RB called out by @nishaagrawal007 @OxfamIndia + 4 romanticising child #slavery in jewels ad. http://t.co/dbOoL7xA3j — Amy Kazmin (@AmyKazmin) April 23, 2015
Absolutely! Open letter to #Aishwarya Rai Bachchan: This ad you figure in is insidiously #racist http://t.co/TO62vpnSXr via @scroll_in
— Tinku Ray (@tinkuray) April 23, 2015