Saturday, June 15, 2024

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Is Aishwarya Rai Promoting Child Labour Or Jewellery?

Social media and its power can be seen at work once again. Kalyan Jewellers has initiated withdrawal of its advertisement featuring its brand ambassador Aishwarya Rai Bachchan, after it hit ‘racist’ controversy.



Certain unanswered questions: Is the actor to be blamed, as the final creative was a product of photoshop. Should the brand positioning be questioned? How many of us actually noticed the ‘racist’ element? Well, the twitterati was quite convinced…take a look how?

Kalyan Jewellers was quick to react and respond…
Team Khurki
Team Khurki
KHURKI is a character who's sarcastic by birth and has sarcasm running in its veins in place of blood. Its bitter-sour tongue gives it the edge!


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