This guy Amit aka Mook surprised his family in a way no one can.
He sported a beard for 14 years and then suddenly one day, he decided to shave it off. The reactions that his this one act generated was amazing!
“My New Face,” a three-minute online film by Israeli agency BBR Saatchi & Saatchi for Super-Pharm’s private label line of Life M6 razors. He was also afraid of shaving it all off, as his kids and his wife Limor had never seen him without beard.
This amazing father packs lunch for his daughter, drops her off at school and is willing to remain clean shaved if his daughter asks him to do so.
The reactions of his family members were priceless. And in the end, the special people in Amit’s life heartily approve of the change. And our hero embraces his “new self,” reveling in the nearly forgotten tactile sensations he can once again enjoy.
“It’s amazing,” he says.
WATCH : How His Family Reacted To Whole Beard Thing Being Shaved OFF!
